LVMH 路 April 20, 2021 漏 LVMH LVMH has joined forces with two other major luxury names -Prada and Cartier, part of Richemont - to develop Aura Blockchain Consortium, the world's first global luxury blockchain.
The Aura Blockchain Consortium initiative is the realisation of a common ambition shared by its international players in the luxury industry. Its goal is to raise standards in relation to innovation, transparency and blockchain technology and increase customer trust in the brands' sustainable practices and product sourcing.
Aura - pierwszy globalny, luksusowy blockchain. We wsp贸艂pracy z markami Prada oraz Cartier, LVMH stworzy艂 Aur臋 - konsorcjum blockchain, kt贸re pomo偶e klientom rozpoznawa膰 autentyczno艣膰 d贸br luksusowych. Do projektu mog膮 do艂膮czy膰 inne marki, kt贸rym zale偶y na poprawie swojej przejrzysto艣ci.
On top of the blockchain functionalities and APIs accessible by luxury brands, Aura SaaS will offer various white-label front-end interfaces and web pages to easily write, read and display

Aura Blockchain. Aura Blockchain is a new non-profit organization launched in April by luxury companies LVMH, Prada and Cartier. Its aim is to promote the use of blockchain technology to make sure consumers have the information they need on transparency, traceability, and product authenticity.

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how does aura blockchain work